Eat It! City Simulator is a citybuilding game that aims to structure and analyse mechanisms of business models through a prism of the food industry distribution model. It is played on an interactive board, designed to allow the players to test different strategies that the supermarket business applies to the real world. The board is an abstract representation of an area set into grid formation, upon which a number of simple state changes can be imposed. The interaction between city blocks creates conditions that can benefit or hinder the growth of a supermarket chain.