Game Play

Eat It! City Simulator is a city¬≠building game that aims to structure and analyse mechanisms of business models through a prism of the food industry distribution model. It is played on an interactive board, designed to allow the players to test different strategies that the supermarket business applies to the real world. The board is […]

The Board

Eat It! City Simulator digital board was developed as a modular piece, able to be organized into different configurations. Each board represents a piece of landscape, upon which a number of activities can be laid out. The board is a matrix of 8×8 square cells, each equipped with a button and 3 coloured LEDs. When […]


The board is a matrix of 8×8 interactive cells, which represents a part of a landscape. The board comes equipped with switches, LEDs, and is preprogrammed with game rules. Each LED can be set to four different states by the player: yellow (house), green (farm), red (shop) and off. Switching between states is easy – […]